Design is known as an arrangement of lines, shapes, objects, colors, etc., a form of drawing or pattern that forms a function. Design is seen and made constantly throughout our daily lives and like Kidd said in his A Kid’s Guide to Graphic Design,
“Whether you realize it or not, most of the decisions you make, every day, are by design”
It’s true! We seen and make designs all the time whether we notice them or not. Any TV or street advertisement you see is designed in a way to grab your attention. The street signs are designed in a way to easily be seen day and night. Even the way our smart phones are set up – are a designed to be made simple and intriguing. It’s interesting after reading some of these assignments I began to look into User Experience design, something I am very interesting in pursing as a career down the road. I find design so interesting and how the human mind reacts to such designs. What the mind likes, doesn’t like, how it perceives such designs.
As a psychology major we often discuss the way in which the mind processes visual information. Something called Gestalt psychology explores how certain objects are visually perceived and processed in relation to one another. Here is a great video that describes this law:
The video talks about 6 design principles. Proximity, similarity, closure, continuity and order.
Something that was said in The Vignelli Canon booklet that I found to be true and intriguing was,
“We like designed to be in textually elegant – that means elegance of the mind, not one of the manners, elegance that is the opposite of vulgarity”
To discuss some of the questions asked for the blog post:
What makes a poster look like a poster?
I think what makes a poster look like a poster depends on who you ask and who is perceiving the image. Everybody has a different taste in what makes a good poster vs a vulgar one. Overall though I think a poster is typically rec-tangled and provides a summary of a story though a photo or design. Some posters are used for video games, music, or movies such as this one:
This poster of Harry Potter the movie shows a snip-bit of what the movie’s setting is and provides intriguing typography to enhance the mood.
Another example of poster could simply be a poster to put up in you room and remind you of happy feelings when you’re sad:
As we see, the similarities among the posters is their shape, but they both tell a different story. Similarity is also something that was brought up in the Gestalt psychology video.
How does design build on photography?
I would like to think design is the next step in photography. When taking photos, how can we incorporate the design principles that intrigue the viewer? Most of my photos on Instagram for the Design Blitz were examples of design in photography. Example of the photo I took of the Ferris wheel:
The Ferris wheel provides a hint of design through photography; the way the wheel is situated and how the lines in the wheel form makes it a functional, provides rhythm and even expresses dominance due to how large the object is and it’s vibrant colors.
One other thing I found interesting when reading through out resources this week: Color, something that we used for our Design Blitz can have a huge impact, especially when it comes to (fast) food. Like psychology has found, colors such as red and yellow triggers stimulation, hunger, attraction and feelings of happiness. Many fast food restaurants have taken advantage of this and used it in order to intrigue customers. Not saying this is a bad thing, but it is something to certainly keep in mind!
I think design is a very important aspect of our lives and especially with our world of growing technology. It is important to recognize how design effects our lives and how we perceive the designs around us.